VitrA

Corporate Profile

33

Clockwise from left

Eczacıbaşı VitrA Volleyball Team

Istanbul Museum of Modern Art

VitrA’s first ceramics studio

Pupils of a boarding primary school

Corporate Citizenship:

Making a difference

to the larger picture

Good corporate citizenship is a core component of the Eczacıbaşı

Group’s identity, and VitrA has always been a central participant in the

Group’s social and cultural projects.

Eczacıbaşı VitrA Volleyball Team

Good corporate citizenship is a core component

of the Eczacıbaşı Group’s identity, and VitrA has

always been a central participant in the Group’s

social and cultural projects.

From the outset, VitrA has been closely involved

with the Eczacıbaşı Sports Club, which has

trained some of Turkey’s top athletes since its

creation in 1966 and has more recently focused

on the women’s volleyball team. VitrA took on a

more active role as a name sponsor at the start

of the 2010-2011 season, and the team’s name

was changed to Eczacıbaşı VitrA.

Since 1968, the Eczacıbaşı VitrA Women’s

Volleyball Team won 28 National Championships

– 17 of them in a record-breaking streak – as

well as eight National Cups, and one Super Cup.

The team have also reached the final four in no

less than 12 international events. In 1999, they

won the European Cup Winners’ Cup, the first

such victory for a Turkish volleyball team. 2015

saw victories in the CEV DenizBank European

Champions League and the FIVB Women’s

Club World Championship; in 2016, they won

a second world championship to become the

first team ever to win the FIVB Women’s Club

World Championship trophy two years in a

row. In 2018, Eczacıbaşı VitrA added the CEV

Cup to their growing collection of international

trophies.

Istanbul Museum of Modern Art

VitrA products support the internationally

acclaimed İstanbul Modern, Turkey’s first

museum of modern and contemporary art.

VitrA’s first ceramics studio

It was Dr Nejat F. Eczacıbaşı who pioneered the

VitrA Ceramic Arts Studio in 1957 in order to

enrich society with new examples of the art of the

ceramicist. Today a member of the International

Academy of Ceramics, the studio has, since a 2011

protocol signed with the Mimar Sinan University

of Fine Arts, been acting as the MSGSÜ – VitrA

Ceramics Studio. Two local and two foreign artists

use the studio each year, and the work they produce

during their residency is exhibited once a year.

Eczacıbaşı Hygiene Project

Committed to the promotion of a bathroom culture

based on the latest technology and contemporary

design, and convinced that schoolchildren in rural

Turkey deserve better facilities, VitrA joined forces

with several Eczacıbaşı Group partners and the

Association for Supporting Contemporary Life in

2007 to launch the Eczacıbaşı Hygiene Project.

The Eczacıbaşı Building Products Division’s

architectural solutions for dormitories and

classroom blocks include the redesign and

complete refurbishment of the toilets and

bathrooms with VitrA sanitaryware and Artema

taps and mixers once the plumbing infrastructure

has undergone the necessary repairs by the

Ministry of Education. Selpak toilet paper brand,

instructs pupils in better personal and household

hygiene practices. Eczacıbaşı Volunteers, the

association formed of Group employees, formulate

projects to expand the pupils’ emotional and

intellectual horizons.

The Eczacıbaşı Hygiene Project’s success in

bringing health, hygiene and hope to hundreds

of pupils has been recognised by international

awards.