Isn't life such a strange and yet beautiful
fusion of contrasts? We believe so.
Being human is a forever--changing mecca of
ups and downs, of good and bad, of peaks and
valleys. Like a constant change of emotional
dimensions, proportions and dissimilarities.
With our new AW20 collection, we wanted
to celebrate exactly this; honour the beauty
of life’s inevitable dynamics — because it is
within the ever changing, the particular arises.
The grace of dynamics has therefore been
a key vision designing our new collection,
as we wanted to embrace the theatrical, the
dramatic and the up-- and downscaled, to
accentuate the contrasts of life.
Approaching the creation of our new AW20
collection, we therefore looked at our entire
AYTM collection and asked ourselves if there
was more proportions and enhancements to
bring out in each product. And it turned out
there actually was more potential to bring
out in some of our designs — and we are
now happy to welcome our CIRCUM mirror,
FLORES rug and GLOBE vase in new sizes.
Their design is still inevitably recognizable,
but each product's usage has changed with the
resizing and it is very inspiring to see well--
known design with a new look.
And speaking of new looks; our entire ANGUI
seating collection has now got a new, stylish
attire, which takes the design to new heights.
With the launch of our AW20 collection, we
furthermore welcome three completely new
products to the AYTM family; the ARURA
vases, the ARCUS mirrors and the ANGUI
wardrobe mirror.
The Arura vases are a prime example of the
eccentric design that comes from playing
around with dimensions. They are beyond
cool and we are so thrilled for you to see them.
The Arcus mirrors are at first glance simple
in appearance, but become so endlessly lively
as they bring a new dimension to any room.
Additionally, we are delighted to welcome
the Angui wardrobe mirror, which is a prime
example of what can happen when functional
meets beautiful.
We hope you will come to love this collection
as much as we do — and we wish our
emphasizing of dramatique & proportions
will make you appreciate life's inevitable
contrasts a little more. Without the lows, no
high. Life is what happens both within the
bigger picture and in the smallest detail.
HAVE A LOOK & FEEL INSPIRED | THE AYTM TEAM