MEDAMEDA

17

Medameda, the duo of designers Alberto and Francesco Meda,

chooses a reassuring, composed style: “We try to design objects

with a simple, unified image, products that don’t shout out,” say the

designers. “We avoid extravagant forms and pay special attention to

ensuring an effective relationship among the different components

in objects, and between objects and the people who use them”.

The result is a collection featuring organic, flowing lines that are

never over-designed, with a cross-cutting nature produced by the

interaction of designers of two generations, father and son.

The value of this partnership becomes symbolic, evoking the

heritage of a company with a great family tradition, in which the

designers have found an ideal counterpart in terms of design

sensibility and readiness and technical ability to accept and develop

the project.

Medameda’s organic character appears to be the natural result

of these synergies, translating into an e

fficient, long-lasting, reliable

collection.