From beetle to Beetle

Plants and animals have adapted over millennia to respond to evolutionary

niches and perhaps none more so than the humble beetle. 300,000 species

live across the globe in almost every environment on land or in water. Their

sheer diversity and adaptability have seen them inform and inspire everything

from ancient cultural myths to twentieth-century cars and British pop bands.

At once iconic and ergonomic

For the Beetle Chair, GamFratesi became captivated by the idea of

translating the form of a beetle into a product for the home. The pair

drew on the form and function of an archetypal beetle to create an iconic

and ergonomic chair with a hard, yet supple, two-part outer shell with

comfortable inner surface.

The growing discipline of biomimicry proposes

the ancient ingenuity of nature be translated into

contemporary product and furniture design, in

order to seek smarter solutions that are good

for our mental and physical health as well as the

planet.