Of course, our perceptions of design are

subjective. An object can have a clear

personality and convey multiple messag-

es, depending on the receiver. It could be

a small detail you find endearing. A fab-

ric you like to run your fingers over. The

sound a lamp makes when switched on.

Or the color of a sofa that soothes you.

We each experience designs in our own

ways and its colors, shapes, materials

and tactility affect how we interpret our

surroundings.

It’s all about perspectives

Our name Muuto comes from the Finn-

ish word muutos, meaning new perspec-

tive. Drawing on our Scandinavian roots,

we create functional, well-crafted pieces

with an enduring aesthetic and an honest

expression. Before we introduce a new

Muuto design, we want to be sure that

it adds a new perspective, building on a

strong heritage but in a modern context -

somehow improving or challenging what

has been made before.

We search for designers who share this

same mindset. Creatives with a contem-

porary take on tradition, who embrace

the essence of Scandinavian design. Who

are keen on exploring a forward-thinking

approach to natural materials, comfort,

craftsmanship and durability. Individu-

als who bring a fresh set of eyes to creat-

ing something new, as well as new ways

of reimagining something old.

People tend to gravitate towards some-

thing that feels familiar yet new. We aim

to create designs that are inviting and in-

tuitively attractive. Designs should spark

curiosity and interest - without impos-

ing itself on its surroundings. Because a

chair in one interior can seem soft and

elegant, whereas in another interior it

can look contemporary and edgy. It’s all

about perspectives.

our

o

im

bj

p

ects influence

More than merely design

ression of space

For a design to have character, it involves

details that resonate with us on a deep-

er level,

presence. Able to set the scene for dining

and socializing. A more focused atmos-

which resul ts in a

object wi

n

th

and how we feel when in

the

•

presence of them

spectives on Scandinavian designs will

inspire you to reflect on your surround-

ings and how they make you feel. To cre-

ate a space that feels just right.

phere for working. Or a sense of wellbe-

ing for relaxing.

Everybody knows the feeling of entering

a room that feels good. We hope our per-