Give back

to Nature

To contribute to the balance of the global ecosystem Innovation Living plants

more than 10.000 new trees every year to compensate for our consumption of wood.

Therefore, we find it quite logical that the present is not characterized

by radical, new, mainstream trends. Instead, there is a preference

towards relaunching or creating new designs with clear reference to

existing ones.

Nonetheless, there is a mega trend that we all can acknowledge. The

collective recognition that we all have a responsibility to minimise our

personal impact on the environment has now reached a momentum

that will ensure change. Every company must therefore secure its future

by dedicating innovation, thoughtfulness, and energy to sustainability.

Collection 2022

In relation to the development of new designs, we have worked to

create a collection that, within the framework of our Scandinavian DNA,

embraces diversity. We want to be able to offer a range of designs that

allow the end-user to find the product that might suit the individual’s

personal preferences.

To further minimise our environmental impact, we have intensified our

work with the following activities:

• Optimisation of production in relation to logistics, energy, and

recycling of waste.

• Optimisation and reduction of packaging.

• Eco-optimisation of the materials involved in the production with

a focus on the use of recycled materials as well as choosing

recyclable materials.

• Optimisation of product life in the form of removable parts. For

instance, in the form of, but not limited to, detachable covers in

durable, machine washable fabrics.

• Optimisation of designs in relation to disassembling, material

sorting, and post-product life recirculation.