Digitisation and B2B(2C) webshop

As Imm Cologne has been cancelled, the launch of our 2022 collections

is, unfortunately, again primarily online. You are obviously more than

welcome to visit us in Randers to see the new products. The collection

will be launched on our website 17.01.22, and a virtual visit to our

showroom will be possible.

The digital development continuously changes consumer behaviour.

Consumer’s expectations toward highly detailed product information

and availability are constantly increasing. Recognising this and

considering that we offer a deep and detailed product range, we have

developed a new tool to meet this demand – our B2B(2C) webshop.

In addition to ensuring a complete range of data is available to

provide end customers, on-time status for dispatch is also displayed.

This allows you to see when the item can be transported from our

warehouse in Randers. It all takes place in an interface where retail

prices can be selected so that it can be used directly in the dialogue

while the end customer is in the store. The latter we call business-to-

business-to-consumer webshop (B2B2C).

There will also be a more straightforward B2B webshop where orders

can be placed, where current orders are visible, and where previous

invoices and much more can be found. The platform will be launched

ongoing in different markets.