Conscious Consumption

Our work with responsibility and a sustainable mindset covers both

environmental and social contexts and all our products are produced

under responsible conditions.

We are participants of the UN Global Compact and our Code of

Conduct is based on their Ten Guiding Principles defining the ethical

principles of our business.

In the design phase, where the first important choices for a product

are made, we employ a range of Responsibility Criteria for new

products that include longevity, material, designing for disassembly,

certifications, climate screening, production and social responsibility.

Today, approximately one third of our products have a RESPONSIBLE

tag. A tag we use on our products to signify that a product is either

FSC, GOTS or OSC 100/ Organic blended certified or produced in

recycled material, such as recycled glass, recycled aluminium,

recycled paper pulp, recycled ceramic or PET-yarn made from post-

consumer plastic bottles. Materials as Brown cotton, Nettle and

Cotton Marché are included due to a low environmental footprint.

We currently work with following certifications and initiatives aligning

with our mission of promoting responsible practices.

Our goal for 2022 was to increase the percentage of RESPONSIBLE products in our collection to 32%. Regrettably, we were

unable to meet this target and the number of RESPONSIBLE products in the collection at the end of 2022 was 28.7%. We

remain committed to our goal of increasing the proportion of RESPONSIBLE products in our collection to 32% in 2023

Company Presentation 2024

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