» GROHE ESSENCE

COMPLETELY

REJUVENATED

MY CREATIVE

PALETTE«

Tarek Hegazy

Principal & Creative Director, Living Design Sweden

How will you use these extended options?

Which comes first, faucet or ceramic?

Mixing colours and finishes in sanitary ware has never

Faucets are the “crown jewels”. For the designer, they

been attempted on a commercial scale before. But

are the “crème de la crème” of any bathroom or

that’s exactly what GROHE has done with the Essence

kitchen design. With a careful selection, the whole

range, and it will enable me to bring new individuality,

bathroom or kitchen comes alive with distinction.

emotion and fashion to the bathroom. Now I can pursue

meaningful personalisation. And all whilst using the

same fundamental design – I have the best of both

worlds - consistency and familiarity mixed with variation

and surprise. A paradoxical combination that is perfect

for the hospitality environment.

How important is this choice?

It is important to have customisation and distinction,

while remaining united around a core value – that’s

basically the real value that GROHE is providing. The

new options give us the wings to fly, in other words,

they give us the chance to create visual distinction

without sacrificing the core value of the Essence

quality and functionality.

I believe that the Essence range will change the way

we dress the bathroom and kitchen. It will change the

way we interact with those spaces and the delight

we have with water. That’s because Essence not only

brings emotion to those spaces, it also appeals to the

individuality of the designers.

Tarek Hegazy

With over 26 years of experience and

numerous prestigious projects in his portfolio,

and more than 200 projects to his credit, the

majority being five star hotels, Tarek Hegazy,

is Principal and Creative Director of his

company, Living Design, a Swedish-based

International Interior Design firm established

in 1984. The firm is considered by its peers

to be one of the leading interior design

firms in Europe and has earned more than

120 awards.

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