GUBI

GOES

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GUBI is venturing into the open air and breaking down the

boundaries between inside and out. This new take on al fres-

co design features new collections from archival and con-

temporary designers, alongside outdoor versions of much-

loved indoor classics. In the threshold spaces between

inside and outside, iconic designers’ visions of la dolce vita

come to life, with a refined bohemian aesthetic and a sense

of celebration.

The divisions between inside and out have been blurring for

decades, and today, there is a distinct global shift towards

a more flexible approach to where we work, rest and play.

Whereas once people wanted to ‘bring the outside in’ with

biophilic interiors, or take the inside out by creating ‘outdoor

rooms,’ now indoor and outdoor areas are merging to cre-

ate overlapping zones where the conventional distinctions

between indoors and out are eroded. Such threshold spac-

es are no longer seen simply as welcome additions to our

homes, but an integral part of them.

Today, more and more of us are investing in considered

schemes that flow out onto a terrace or balcony, extending

the usable square footage of our homes. Architecture flows

outside to create ‘transteriors’ – half-way spaces of transition

that are neither fully indoors nor entirely out. These might be

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covered patios, sunrooms and conservatories, heated decks

or greenhouses, pergolas strung with lights that draw the

eye and create a convivial atmosphere, or even simple cano-

pies to gather beneath.

People are increasingly making design decisions that enable

them to extend the amount of the day – and the year – that

they can spend outside, investing in partially covered spaces

that offer shade from the sun in the summer and protection

from the elements in the shoulder seasons. There is an al-

most magical appeal about the night sky, some wild weath-

er, or a perfectly planted garden, enjoyed from the vantage

point of low-level seating in a warm, comfortable space.

When moving outside, design lovers don’t leave their style

or standards at the door – they prioritize the same aesthet-

ics and want all the same comforts of inside on the outside.

Challenging the utilitarian focus of traditional outdoor furni-

ture, these new spaces demand the same aesthetic and er-

gonomic standards as indoor design. The humble barbecue

grill teamed with a table and four chairs will no longer cut it.

As we move through, between, and within spaces, we want

our design values to move with us. Outdoor spaces have ac-

quired the same importance to us as rooms within the house

– zoned into comfortable, well-equipped extensions of the

home, providing for everything you might do inside, with aes-

thetic standards to match.

There is a space for every purpose and every time of day, from

cozy single-person nooks to afternoon sun traps for lounging

with family and friends, and from expansive dining areas with

long generous tables to secluded breakfast spots perfectly

positioned to catch the morning light just for the family.

Designed to move easily between indoor and outdoor spac-

es, GUBI’s new ‘transterior’ furniture and lighting includes

the refined alternative-lifestyle aesthetic of Gabriella Cres-

pi’s Bohemian ’72 Collection, loved by the stars of stage and

screen. GUBI adds dynamism to GamFratesi’s TS Table and

Bill Curry’s innovative Obello Lamp, reinventing them as por-

table accessories that follow us wherever we go, bringing the

look and feel of the indoors outside.

These transitional pieces are complemented by a selection of

weatherproof options developed for year-round outdoor use.

The low-level lounging embodied in Pierre Paulin’s sculptural

Pacha Collection and the functional rigor of Marcel Gascoin’s

C-Chair and F-Chair – now in teak – are reimagined for the

outdoors. Out of production for decades, Mathieu Mategot’s

Tropique Collection is also back – its playful fringes and

hammock-like seat and backrest perfect for poolside dining

in the sun.

Statement pieces create interest and tell a story – and while

a chandelier over the patio table might be impractical, adding

portable table lamps or a striking piece of furniture is a simple

way to elevate the atmosphere. You can create a bold and yet

unified interior scheme that also encompasses the exterior

– safe in the knowledge that everything has been optimized

for outdoor use. You will even find outdoor-ready upholstery

options to match your aesthetic taste.

From design classics converted for outdoor use to original

design masters’ takes on al fresco living and contemporary

additions to the collection, the newly expanded GUBI Col-

lection has been curated without compromise to embrace all

spaces. Under a roof or open to the elements, you can have

the best of GUBI wherever life takes you.